Connect

Strategic Signposts

Got immediate questions and don't want to email?

Reach out on Signal

(you'll need to download the app):

Sign up for the newsletter you

won't find anywhere else.

A newsletter for thought leaders and entrepreneurs who know that influence is power—and refuse to wield it irresponsibly.

We live in an age of signal warfare. Narratives are engineered, perceptions are manipulated, and the digital landscape is designed to extract attention at any cost. But in this reality, communication isn’t just a tool—it’s a weapon. And if you don’t understand how it works, you’ll either be used by it—or contribute to the very system you’re trying to escape.

The Soul of the Biz isn’t about chasing visibility. It’s about mastering the art of strategic, ethical communication—so you can lead, influence, and navigate this complex information ecosystem without becoming another pawn in the attention economy.

Every week, I break down:

📡 Real-world case studies in signal propaganda – How narratives are constructed, amplified, and weaponized.
🔍 The hidden mechanics of digital influence – Why some voices are suppressed while others go viral.
⚖️ Ethical communication strategies – How to stand out, build trust, and navigate this terrain without leaving a big footprint.

🌬️ Breathwork practices - Because a regulated nervous system is a sovereign nervous system, and one must be regulated to navigate and dismantle attention capitalism.

If you’re a business owner, thought leader, or creator who values digital sovereignty, conscious influence, and ethical leadership, this is for you.

📩 Sign up now and start mastering the signal.

By signing up, I consent to receive emails from Chelsea Eden Dubeau. I can opt-out at anytime.