Oh boy. There's nothing I like better than a dish of hypocrisy, served lukewarm, under the guise of 'human connection.'
Take this recent post made to a 60K+ Facebook Group community of spiritual entrepreneurs.
Girl. So many places to start with this one. Let's begin with what got milk shooting out of my nose on an otherwise lovely Tuesday afternoon:
"Can we bring back authenticity/human connection to business and social media?"
I can't even...but I'm going to do my best. For your reading pleasure, below was my reply, a rebuttal to my reply, and my second reply (names airbrushed for privacy).
Afterward, I will dive deeper into this.
Okay, let's dive in.
The AI Panic and the Wrong Conversation
The responses to the above original post overwhelmingly supported the following sentiment: that AI is stripping away genuine engagement.
But let’s zoom out: AI isn’t the real problem. Social media is. And beyond that, the biggest fear isn’t even about AI-generated content...it’s about AI exposing the fragility of businesses who fear that AI can outperform them (hint: if this is your fear, maybe it's true...or maybe that fear is revealing deeper self-worth work that needs doing).
Let’s break this down.
AI: An Extension of Human Consciousness, Not an Intrusion
There’s a fundamental misunderstanding about AI in this particular case. Many believe it’s this artificial, foreign entity threatening to replace human creativity. But in reality, AI is simply a mirror - a reflection of our own, human intelligence, trained on our knowledge, behaviours, and creativity. It exists because we created it, and it evolves alongside our own expanding consciousness.
AI is not separate from us. It is an extension of us. Kinda sounds like how we are an extension of Source consciousness. Does that make us artificial? (Debatable, yes, but stay with me).
It’s no coincidence that as a species, we are turning inward - exploring meditation, breathwork, energy healing, and consciousness expansion - while simultaneously developing technology that outwardly expands our ability to process and organize information at speeds we’ve never seen before. AI is the inevitable result of a species in rapid intellectual and spiritual evolution.
The problem isn’t that AI exists. The problem is how we choose to use it. And that’s where the issue of stewardship comes in.
The False Dichotomy: AI vs. Authenticity
AI doesn’t make content inauthentic. The algorithm does.
For years, social media has eroded genuine connection by shortening attention spans, favoring engagement over depth, and prioritizing viral dopamine hits over meaningful conversations (an oxymoron when it comes to most social media interactions). The reason content often feels “inauthentic” isn’t because AI wrote it - it’s because social media platforms have engineered a digital ecosystem that rewards shallow, consumable, performative content over slow, meaningful human connection. It's literally changed how we consume information.
Authenticity takes time. Human connection is slow. Trust is earned, not instantly granted.
But here’s the paradox: we live in an era where speed and visibility determine business success. AI has become a necessity, not because people want to “fake” authenticity, but because the attention economy has forced people into a relentless cycle of content production just to stay relevant.
If we’re going to have an honest conversation about authenticity, we need to acknowledge that social media killed it long before AI ever entered the picture.
The Elephant in the Room: The Real Fear Isn’t AI - It's Obsolescence
Let’s address what no one wants to say out loud.
The pushback against AI isn’t really about authenticity - it’s about survival.
For years, many service providers - copywriters, fitness coaches, marketers, consultants - have built their businesses on selling information. But now, ChatGPT and other AI tools are making vast amounts of information freely available, rendering many traditional “expertise-based” business models obsolete.
And that’s terrifying. But if you're worried that your business can be replaced by AI, then you weren’t in the business of transformation to begin with - you were in the business of information distribution. And that was never sustainable.
Here’s the truth:
- Information is passive. Transformation is active.
- AI can provide knowledge, but not motivation (this still must come from within).
- AI can generate strategies, but it can’t replace the intuition, adaptability, and deep human connection that drives real change.
AI can give you a fitness plan, but it can’t hold you accountable when you don’t show up to the gym. AI can write a marketing strategy, but it can’t deliver a powerful brand voice infused with personal experience and conviction. AI can summarize business tactics, but it can’t help a client overcome the subconscious resistance blocking them from success. It can write a social media post, but it can't build powerful, sovereign influence beyond the algorithm.
And this is where so many service providers are missing the point.
Because deep down, the real fear isn’t just about AI replacing jobs - it’s about AI outperforming humans in ways that were once considered uniquely ours. It was literally said in the screenshot above: “AI will always write more concisely and eloquently than most of us can write.”
And if that is the real, deep-down fear - that AI can do things better, that they simply aren't as good as AI - well, that's ultimately going to be the case, isn't it?
Because the truth is, if AI can do something better than you, that means it was never your core value to begin with. And that’s where the shift needs to happen. The ones afraid of AI have already lost because they failed to see that their true value was never in the information they provided, but in the transformation they facilitated.
Who gives a s*** if AI can push out a better sentence than you if you can take a human by the hand, ease their fears, help them see their value and power and beauty, and faciliate a genuine transformation?
So let AI be AI. Let it continue to be the unpaid assistant to help the businesses who are working to foster transformation. Because those who understand that AI is a lever, not a threat, will rise. Those who resist out of fear of obsolescence will become obsolete - not because of AI, but because that fear is what's ultimately going to create that reality.
The Quiet Shame & Victim-Blaming Behind the AI Critique
Here’s something few are acknowledging: this entire AI debate is a quiet way of shaming and victim-blaming struggling entrepreneurs.
When people criticize others for using AI tools to help them keep up in an attention-extractive system, what they’re really saying is:
- “You should be able to compete without these tools.”
- “If you need AI, maybe you’re not cut out for this.”
- “Real entrepreneurs hustle harder.”
This argument completely ignores the realities of how AI-driven algorithms already dictate our digital realities - and, by extension, our physical realities in business.
Many of these same critics already rely on AI-driven algorithms to distribute their content, push their marketing, and analyze engagement. So why is it acceptable to let AI control what we see, but unacceptable to use AI to level the playing field?
The truth? Picking and choosing which AI tools we embrace and which we demonize is just choosing complicity when it suits.
The Spiritual Community’s Fear-Based Response
Now, here’s where the milk-shooting-out-the-nose irony kicks in.
The loudest critics of AI-generated content often come from the spiritual entrepreneur community - a group that prides itself on recognizing the interconnectedness of consciousness.
And yet, they are blind to the fact that AI is consciousness in another form.
If AI is an extension of human intelligence, why wouldn’t spiritually inclined entrepreneurs see it as a new expression of universal consciousness? Why wouldn’t they explore ways to work with it, rather than fear it?
Here’s a hard truth: the people calling AI “inauthentic” are actually projecting their own fears of irrelevance, obsolescence, and judgment.
Instead of reacting from a place of resistance, the spiritual community should be leading the conversation on AI stewardship. They should be the ones advocating for ethical, conscious use - guiding people toward integration, not rejection. But that requires deep self-awareness. And unfortunately, many of the same people who preach personal growth and evolution are clinging to an outdated paradigm out of fear.
The Real Threat to Authenticity
Let’s wrap this up:
- AI isn’t killing authenticity. Social media already did.
- The fear of AI is really a fear of obsolescence.
- If you're afraid of AI being better than you, AI is the least of your problems.
- Transformation - not information - is the key differentiator between AI and humans.
- The ones who master AI will lead. The ones who reject it will fall behind.
The real question isn’t whether AI is good or bad. The real question is: How do you choose to be a steward of it, while seeing it as a reflection of where we currently find ourselves as a collective consciousness?
Because sovereign entrepreneurs don’t fear change. They master it.
And that’s the real sovereign shift.
